Iconic hotels, glamorous restaurants, and the most beautiful spots in Switzerland’s coolest alpine resort.
St. Moritz is much more than a ski destination. It’s a lifestyle. The social heart of the Swiss Alps, where you can go from skiing world-class slopes to attending a black-tie dinner on the same day.
Often considered the birthplace of luxury winter tourism, St. Moritz has long attracted celebrities, entrepreneurs, artists, and mountain lovers looking for the perfect mix of sport, gastronomy, and an effortlessly chic social scene, all set against what feels like the ultimate Christmas movie backdrop.
There’s a famous story that a local hotelier once convinced a group of British guests to return in winter, promising to refund their trip if they didn’t enjoy it. That bold bet is said to have sparked the tradition of winter tourism in the Alps, turning St. Moritz into the iconic destination it is today.
Another thing worth mentioning? The sunshine. St. Moritz enjoys around 300 days of sun per year, which explains why its terraces, rooftops, and mountain restaurants are such an essential part of the experience.
The legendary home of the European jet set. Overlooking the lake, this iconic hotel features ten restaurants and bars, an impressive spa with an outdoor pool, and some of the most glamorous events of the winter season. My favourite après-ski ritual? Champagne at the Renaissance Bar.
One of my personal favourites and a cornerstone of St. Moritz’s history. This is where the story of winter tourism in Switzerland began. I love its spectacular spa overlooking the Alps and the Kulm Country Club restaurant by Argentine chef Mauro Colagreco.
A true alpine classic. With its Belle Époque charm and fairytale castle-like architecture, Suvretta House is the only ski-in, ski-out hotel in St. Moritz and one of the most elegant places to stop for afternoon tea.
A more contemporary option with direct access to the ski lifts and a modern take on alpine luxury.
If there’s one place that perfectly captures the spirit of St. Moritz, it’s Paradiso. DJs, champagne, sun-soaked terraces, skiers still wearing their boots, and breathtaking Alpine views.
One of the resort’s most exclusive Michelin-starred restaurants, famous for its signature Paccheri alla Vittorio.
Originally a 17th-century farmhouse, now transformed into one of St. Moritz’s most iconic dining destinations. The perfect place to enjoy a traditional Swiss fondue in a warm alpine setting.
A mountain favourite known for its incredible views and relaxed atmosphere.
A sophisticated Italian dining experience with some of the best seafood in town.
A long-time favourite among European aristocracy, celebrities, and discerning travellers.
One of the most magical experiences in St. Moritz. The frozen lake becomes the backdrop for winter sports, walks, and unforgettable photos.
Exploring snow-covered forests in a traditional horse carriage feels like stepping into another era—and is probably one of the most romantic experiences in the Alps.
The ultimate viewpoint. At over 3,000 metres above sea level, the panoramic views of the Engadin Valley are simply spectacular.
The resort’s most glamorous ski area, known for its slopeside restaurants, champagne terraces, lively après-ski scene, and DJs playing in the sun.
Via Serlas is one of Europe’s most exclusive shopping streets, home to brands such as Cartier, Bvlgari, Loro Piana, and Moncler.
Think of it as St. Moritz’s version of Avenue Montaigne in Paris or Bond Street in London.
What I love most about St. Moritz is that it effortlessly combines two worlds that rarely coexist so well: the breathtaking beauty of the Alps and a sophisticated yet relaxed social scene.
I’ve returned many times over the years, creating some of my favourite memories here, especially in December, which is my birthday month and, without fail, my favourite time to celebrate in St. Moritz.

